UTM Builder
最快、通常免费。适合临时建链，不负责清理旧链接或团队治理。Fast and usually free. Good for ad-hoc URL creation, not old-link cleanup or team governance.
Campaign Tag Guard · 实用指南practical guide
UTM Builder、表格和审计器，应该选哪个？UTM builder, spreadsheet, or auditor—which one fits?
答案取决于你要完成的任务：新建一条链接、长期管理活动，还是清理一批已有链接。The right answer depends on the job: build one URL, manage campaigns over time, or clean an existing batch of links.
01
按任务选工具choose by job
先说你要完成什么Start with the job you need done
Campaign Tag Guard
按你自己的命名表批量检查，保留逐行修正清单；无需账户。Audit a batch against your own taxonomy and keep a row-level correction receipt; no account needed.
完整 UTM 平台Full UTM platform
适合权限、审批、短链、活动库存和持续协作；成本与配置也更高。Best for permissions, approvals, short links, campaign inventory, and ongoing collaboration, with more cost and setup.
02
一眼做决定decision table
常见任务与最佳选择Common tasks and the best fit
| 你的任务Your job | 优先选择Best starting point | 原因Why |
|---|---|---|
| 临时生成一条投放链接Create one campaign URL | 免费 UTM BuilderFree UTM builder | 步骤最少Fewest steps |
| 检查代理商交来的 20–500 条链接Review 20–500 agency links | Campaign Tag Guard | 批量审计并保留修正记录Batch audit with a correction receipt |
| 多人维护活动库存与审批Maintain shared inventory and approvals | 完整 UTM 平台Full UTM platform | 需要权限与持续协作Requires permissions and ongoing collaboration |
| 修复 GA4 历史归因Repair historical GA4 attribution | 分析修复方案Analytics remediation plan | 以上工具都不能自动重写历史事实None of these tools can safely rewrite historical facts |
选择本工具，如果choose this tool if
- 你已经有一批现成链接you already have a batch of links
- 团队能确定自己的允许值your team can define its canonical values
- 原始链接不能上传到第三方raw links should not be uploaded
换别的工具，如果choose something else if
- 你只需要生成一条新链接you only need one new URL
- 你需要审批、权限或短链you need approvals, permissions, or short links
- 你想修复历史 GA4 数据you need to repair historical GA4 data
准备好了？ready to check?
先用 3 条示例链接验证规则Validate your rules with three sample links
无需注册。原始 URL 不会离开浏览器。No sign-up. Raw URLs never leave your browser.